Help librarians promote Transparent Language Online

Role: Print designer
Programs used: Indesign / Photoshop / Acrobat
Collaboration between: Design & Marketing

Libraries are big customers of Transparent Language and they need ways to promote Transparent Language to their patrons to make sure they know about it and are getting full use of this free resource. I've created many different marketing materials to help libraries pull in patrons to this language-learning program.

sketching the brochure

I generated more ideas by sketching first.

In order to figure out the layout of the content, I created some sketches to help me generate various ideas.

Creating an editable PDF

"Hey, can you update that text?"

Editable form fields were added to the brochure PDF so librarians could add their contact info without having to contact us and wait for a new design.

Results

Libraries now had a way to easily explain Transparent Language Online to their patrons while also customizing the brochure for their library.

1 brochure designed

5 editable form fields made

4 feedback rounds

100s of happy libraries

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